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Supercharge Your
Social Media Marketing:
Supercharge Your
Social Media Marketing:
Over the past 10 years, I have had the opportunity to work with hundreds of plumbing & HVAC business owners and have a passion for helping people just like you increase their sales & business by getting their Internet Marketing right.
There is so much misinformation out there and I've heard so many horror stories from other plumbing & HVAC companies about how they have been burned by previous providers that I know this information can have a huge impact on you and your life.
From a business standpoint, this may turn out to be the most important book you’ll ever read. That’s because the book inside explains in detail…
This book is unlike anything you’ve seen before. Why? It’s not a hodge-podge of unproven or untested ideas that sound good on paper but fall flat on their face in the real world. Not at all. Instead, this book features actual examples and case studies of plumbing and HVAC companies just like yours. It details how these companies followed a simple Internet Marketing Success Blueprint and are now reaping rich rewards.
Over the years, I've had the opportunity work with hundreds of plumbing & HVAC companies across the country and have helped many of them go from no placement online to the point where they now dominate the search engines in their area. Many of them driving over 100 calls per month directly via the web and several seeing an increase of over $1 million in annual sales. It's an honor to share my findings and experience with you!
- How a local plumber from Virginia applied this “Internet Marketing Blueprint” and almost tripled website visitors… while at the same time… boosting call-ins by 367% in only four months! (And this happened just by getting ranked at the top of the non-paid search listings. The numbers shot up when paid search was included in the mix. Imagine getting almost four times more calls pouring into your office in the next handful of months… without spending a dime on advertising!)
- How the same plumber from Virginia… by using ALL of the strategies in this book…
Cranked up Incoming Calls by 887.5% and Saw Sales Spike by 10 TIMES in a Short Three-Year Span! - Dominate the search engine rankings and leave your competition in the dust! (The little-known secrets of ranking on PAGE ONE of Google and other major search engines for the most searched-for keywords in your local market! In fact, with these secrets you can out-market, out-sell and out-profit even companies that are bigger, better established and have a marketing budget that dwarfs yours!)
- A step-by-step, do-it-yourself Internet Marketing system you can succeed with on your own that has been used by hundreds of companies similar to yours! (No need to reinvent the wheel when you can “copy” what’s actually working now! Consider this your action plan for creating…
A High-Profit, Low-Cost Internet Marketing Strategy That Sends Your Sales to Record Levels! - Position your website on Google, Yahoo and Bing to capture the attention of 80% (or more) of consumers searching for plumbing or HVAC related services! (Just this little “tweak” in where your website appears in the major search engines will spike the number of calls you get off the charts!)
- The main differences between Paid Listings… Map Listings… and… Organic Listings! (Plus, which of the three is the least important to focus on if you want a surge in service calls and sales!)
- A list of the most-commonly searched plumbing and HVAC keywords… AND… how to customize these keywords specific to your geographic area! (No guesswork here. This is a list of actual keywords our extensive research shows people are typing in when looking for plumbing and HVAC service providers!)
- How to design a website that converts online visitors to inbound calls! (Having a website the search engines “love” does nothing for your bottom line… unless… it’s optimized to get your phones ringing day and night!)
- How to become instantly credible and trustworthy to website visitors! (Get this right and you’ll stand “head and shoulders” ABOVE everyone else. Get it wrong and visitors will click off your website so fast it’ll make your head spin.)
- TRUE STORY: Allentown, PA plumber goes from 42 calls to 121 calls a month (a whopping 288% increase)… and… Owner, Greg Joyce raves, “We’re currently up 40 percent year over year, and busier than ever!” That’s an…
$800,000 Revenue Increase Using the Strategies in This FREE Book! - Why it’s critical to set up a “mobile-responsive” rather than a “mobile-friendly” website if you hope to capture maximum market share! (Ignoring this growing trend among consumers is like burning hundred dollar bills on the side of the road! In fact, a recent Google report says 40% of mobile consumers turn to a competitor's website after a bad mobile experience. So you gotta get it right!)
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How to Get Your Company Ranked at the TOP of Google Maps in Your Market!
(Follow the THREE STEPS I walk you through in the book and you’ll be good to go! Also, make sure to read my special briefing on “Google Maps Optimization” where I go in-depth on this critical subject.) - Building inbound links to your website strategically that follow Google’s latest standards and best practices to a “T”! (The relevance, quality and quantity of links back to your website is the single biggest “X-Factor” to whether you’ll appear on page one or page ten. In the section on “building authority,” you’ll see exactly how to gather more quality inbound links and citations to your site.)
- A secret way to discover who is linking to your competition (especially the ones ranking above you in the search engines)… and… legally point those links back to YOUR website! (Now get hundreds of backlinks to your site using this stealth strategy.)
- How to create fresh relevant content consistently to maintain a high ranking! (A great SEO-optimized site with the right title tags and best links can still get ignored… if… new content isn’t being posted on a consistent basis.)
- SHOCKING BUT TRUE: How a small contractor out of Orlando, FL saw his website visitor count vault by 357% over a two-year period and his…
Call Volume Explode from 25 Calls Per Month to 319 Calls in April of 2015! (An amazing 1,276% surge in leads!) - Easy way to receive “glowing reviews” from current and past customers… and… set up a system to gather these reviews on an ongoing basis! (You even get a pre-written email to send your existing customers for a quick surge in positive reviews!)
- Pay-Per-Click Secrets: Why most contractors fail miserably at pay-per-click advertising and how to make sure your campaigns pay off! (My simple “trick” will keep your cost-per-click down and conversions sky high! Not to mention I give you a 30-page “crash course” on successful pay-per-click advertising that practically guarantees you’ll run profitable PPC ads from day one!)
- Tracking Return On Investment (ROI): How to guarantee the time you spend getting top search rankings and more visitors to your website turns into morecalls, morerevenue and morebottom line profits you can take to the bank! (What good is doing all this Internet Marketing stuff if it doesn’t pay off, right? I reveal three main tools to help you gauge ROI with ease. This is the ONLY way you’ll know what’s working and what needs tweaking or replacing so you get more “bang” from every dollar you put into marketing!)
In today’s day and age, social media marketing can make or break your business. You could run the best veterinary clinic in town, but the competition could be pulling in more customers if they’re using better social media marketing strategies.
The Vet Marketing Firm has the tools and techniques to help you better understand which social channels you should be pursuing and how you can grow your sales beyond word of mouth and local advertisements.
You need to be wherever your customers are, and these days, almost everyone is on social media. The Vet Marketing Firm can help you put your veterinary clinic on the map and give you the tools you need to maintain an engaging social media presence.
Your Competition Does!
Nah, Josh knows his stuff and he's not afraid to pull back the curtain on how to your business up and running...and more importantly get it more customers.
You'll want to pick up this book and implement Josh's recommendations before your competition does...trust me.
Get Your Social Media Calendar from
The Vet Marketing Firm
Building a social media calendar can be a daunting task. You’ve worked hard the past few years through new challenges facing the veterinary industry. That’s why for 2022, The Vet Marketing Firm is offering a free social media content package so that you’ll have one less thing to worry about. Our social media post guide comes with a year’s worth of pre-written captions and image templates to enhance your social media marketing efficiently and effectively.
We have compiled 96 social media captions and image templates like the one seen here that you can customize to fit your veterinary practice. Each post is informational, celebratory, or an opportunity to showcase what makes your practice unique.
With these strategies, you’ll be booking more clients and helping more pets in no time. The Vet Marketing Firm takes the stress out of posting, so you can focus your time and energy on hiring more staff, providing extra training opportunities for your team, and getting to know all the new clients you’ll gain in 2022.
What Is a Social Media Calendar?
All kinds of businesses, corporations, and other professional organizations use social media calendars. It is essentially a list of dates, platforms, and posts that allows you to plan for the coming weeks and months and build out your social media presence in a way that keeps you on track and brings in new business.
Your social media calendar can be as simple as an Excel chart or a Google calendar, or you can use specific applications designed to assist with your social media strategy.
No matter how you choose to view your social media calendar, each entry should contain:
- Precisely when the post is going up.
- The social platform on which the post will appear.
- The text and any images that the post will include.
- Popular, relevant hashtags.
- Links to any relevant content or call-to-action pages.
- Any additional essential notes for the post.
Our package of social media posts for 2022 will give you everything you need to get started.
Reasons to Use a Social Media Package
The benefits of using a social media package are innumerable, but here are just a few of the concrete ways using one can help you grow your business.
It’s a Time Saver
When you have your social media scheduled out for the next month, quarter, or year, it saves you time day to day or week to week planning posts and making sure that they go out on time.
Helps Maintain Consistency
Planning out your posts in advance, and having a clear guideline of when to post, keeps you on a consistent schedule. Having a regular presence on your target social media platforms is essential to maintaining brand awareness and bringing in new clients. A social media calendar will ensure that you never miss a post.
Cuts Down on Mistakes
Writing your posts out in advance and seeing everything before it goes live on any social platform makes it easier to catch typos and errors while you still have a chance to fix them.
Plan Ahead for Big Events
Never miss a holiday or special event again. You can craft targeted posts for everything from Valentine’s day to your town’s local dog show and drive traffic to your clinic with engaging and topical content.
Analytics for Success
Using a social media calendar allows you to see which posts perform well and which ones don’t. Once you know what brings in the most clients for your business, you can continue utilizing that information and growing your business.
Building Your Social Media Calendar
The Vet Marketing Firm is pleased to offer our 2022 social media calendar for free. Our template is a great place to start building your social media strategy. It’s highly customizable to your veterinary clinic and will give you the basics that you need to grow your business online.
Here are a few crucial steps in customizing your social media calendar:
- Choosing the right social platforms: You need to focus on the social media platforms where your clients and target demographic spend the most time.
- Optimizing your social profiles: Before posting your business profile, make sure it accurately advertises your business and points people toward your website or storefront.
- Building a content library: Start compiling pictures of your practice and your furry clients (with their owners’ consent), so you can add dynamic, authentic visuals to your posts.
- Using paid ads: Targeted paid ads on the right platform will grow your client list exponentially.
Scheduling Your Posts
Not only does having a social media calendar save you time in planning the content of your posts, but it also allows you to schedule them out ahead of time. Instead of logging into your social accounts multiple times throughout the week, you can organize your posts and automate them to be published on specific dates and times using platforms like buffer.
Scheduling your posts allows you to establish consistency, keep up your social media presence if you are offline, and even better evaluate the performance of each post. When you regularly post at certain times and days of the week, you can better see when to post for the highest engagement rates.
Using a platform like Buffer to schedule posts from the VMF 2022 Social Media Marketing Calendar is easy. First, you will need to connect your preexisting social media accounts to Buffer. Then to create posts, simply copy and paste the text from your VMF Calendar word document into Buffer’s post function and add downloaded images from Canva, then add the posts to a queue for a scheduled date and time.
Grow Your Business with The Vet Marketing Firm
Our social media calendar is just one of the Vet Marketing Firm’s services available to help you bring in more clients. Scheduling posts with a pre-made calendar is a simple and approachable way to begin to enhance your social media marketing, and organic posts are a great way to engage your existing clients online on your own. However, our team at the Vet Marketing Firm can help you design boosted posts and paid ads for social media if you want to take your social media presence to the next level and begin seeing real growth with new clients.
In addition to Social Media Marketing and Paid Advertising, our services include:
- Veterinary Search Engine Optimization
- Veterinary Website Design, Build, and Management
- Brand Management
- Reputation Management
- Newsletters
- Blogs and Content Writing
If you’re ready for your free veterinary marketing evaluation, give us a call today at (727) 202-5391 or get started with our contact form. With our marketing tools, you’ll be booking new clients all year long.
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